Brand designer who connects strategy to systems.
From transit-scale wayfinding to early-stage startup identity, I build the rules first, then the assets.
[About me →]
Case studies
CULTURAL APPROPRIATION
Design research thesis that investigates cultural content, appropriation and the ethics of using cultural ideas as a design tools.
Role: Designer and Writer
NADIA PARTNERS
Collaborating with Diego Segura to produce a logo and website for venture capital firm Nadia Partners.
SIGNAGE
Signage and wayfinding system for an undisclosed Tech Client in Chelsea NYC for the buildings loading docks.
Studio: GHD PARTNERS
Role: Junior Designer
GRIMM
A narrow sans serif with low contrast built for display.
Designed to feel like a teen who thinks they are too cool for school
Role: Designer
PARK
A cultural center that fosters rebellious creativity and originality through education, art and design, sneaker and skate culture for the change makers of tomorrow.
Branding + Motion
GUIDE TO HYPE
A magazine centred around contemporary art, sneakers and hype culture. This issue explores two featured artists KAWS and BEEPLE while also providing a brief history of hype consumer culture.
Role: Designer and Writer
CARDISTRY
Is a branding and editorial project showcasing the niche art of Cardistry. The practise of Cardistry evolved as a sub-culture within magic. It focuses on the flourishing and skill of manipulating playing cards with your hands.
Role: Designer and writer
