Chinatown based brand designer in NYC.
Crafting brand expression across merch, product and culture.
Scroll below for casestudies.
Case studies
CULTURAL APPROPRIATION
Design research thesis that investigates cultural content, appropriation and the ethics of using cultural ideas as a design tools.
Role: Designer and Writer
NADIA PARTNERS
Collaborating with Diego Segura to produce a logo and website for venture capital firm Nadia Partners.
AIGA CONFERENCE
A selected speaker for a lightning talk titled “Design for culture: Appreciation or Appropriation”.
SIGNAGE
Signage and wayfinding system for an undisclosed Tech Client in Chelsea NYC for the buildings loading docks.
Studio: GHD PARTNERS
Role: Junior Designer

GRIMM
A narrow sans serif with low contrast built for display.
Designed to feel like a teen who thinks they are too cool for school
Role: Designer

PARK
A cultural center that fosters rebellious creativity and originality through education, art and design, sneaker and skate culture for the change makers of tomorrow.
Branding + Motion
GUIDE TO HYPE
A magazine centred around contemporary art, sneakers and hype culture. This issue explores two featured artists KAWS and BEEPLE while also providing a brief history of hype consumer culture.
Editorial
CARDISTRY
Is a branding and editorial project showcasing the niche art of Cardistry. The practise of Cardistry evolved as a sub-culture within magic. It focuses on the flourishing and skill of manipulating playing cards with your hands.
Role: Designer and writer

CHICKEN BAR
A project with Chicken bar to explore potential menu and packaging as well as other visual materials. The goal was strengthen the bars inspired theme: 1980’s.
Branding + Menu Design


